The international brand E-commerce experiences localization research report

Consumer X 研究 2016-05-19

April 8th, ASOS has pulled the plug on its Chinese operations after admitting it would have been too expensive to grow the business. The International brands are aggressively entering the Chinese e-commerce market, but also taking a big risk. Do they really understand Chinese market and users? Localization might be their first class...

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West VS East: local e-commerce of an international hotel brand

TANG 研究 2013-11-21

The report Analysis on Urban Prosperity inthe Chinese Hotel Market, jointly issued by Jones Lang LaSalle’s Hotels Group and China Tourist Hotels Association in2012, shows that an international hotel brand opens properties in China on averageevery four days and that China has become one of world’s fastest growing andcompetitive markets. However, when a Western hotel group encounters easternconsumers, it cannot usually introduce good products, and their value to theChinese market successfully, due to language and cultural differences, fails towin the favor of Chinese consumers...

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